Cultural, Value and Ethic Conflicts of Amazon’s Logistics

Studienarbeit aus dem Jahr 2021 im Fachbereich BWL – Beschaffung, Produktion, Logistik, Sprache: Deutsch, Abstract: This paper looks at the working conditions in Amazon’s logistics centers and how they are conflicted in terms of culture, values, and ethics. For this task, the company Amazon is introduced and Porter’s Value Chain is explained. Afterwards, concrete examples are given and examined for the effects of culture, values, and ethics. In the end, Amazon’s reactions and actions are shown, the impact on the end consumer is examined and advice for the future is given based on the findings. One of the biggest key activities and expertise in online commerce is logistics, which is why Amazon’s fulfillment centers are the engine of the company. Those are huge warehouses where workers track, pack, sort and reshuffle each order before sending it on its way to the customer. Above all, for the company’s mission and goals, logistics is the cornerstone of success. The extreme customer focus, same-day delivery through the Prime Program, and the ever-growing product portfolio are putting more and more pressure on logistics centers of Amazon and the workers there.